According to the Internet Ad Bureau, Internet advertising is growing at a rate of more than thirty percent per year with total Internet advertising exceeding $5 billion in the US last year.

Growth in Internet advertising is a natural development, as research shows more consumers are spending a larger percentage of their media time online.

Internet search tools account for about 40 percent of Internet advertising with tile and banner advertising comprising the next biggest advertising category.

Internet advertising is cost-effective and multi-dimensional with the ability to:

• Support or extend branding
• Create direct action for sales
• Provide interactive opportunities for data collection

Facts About katu.com

• More than 5 million page views per month
• More than 250,000 video clips accessed every month
• More than 500,000 unique users per month

Demographics

45% Male
55% Female
29% College graduates
62% White collar jobs
78% Own the home they live in
Over 40% have a household income over $75,000

Product Offerings

• Tile & banner campaigns - 160x600, 728x90, 300x250, 230x90 and 468x60
• 10 second video pre-roll & banner campaign
• MyWeather email blasts (45,000 current subscribers!)
• Mobile edition (Growing exponentially)
• Podcasts
• Various section sponsorships

If you want to advertise your business on KATU.com or have questions please contact:

Mike Mueller
Fisher Interactive Sales Manager
(503) 235-8505
mmueller@fsci.com