The Unbreakable Rules Of Marketing
Get people to love you.
After you read this book, you'll be far more conscious of how you're marketing all the time, and how you can be much better at it. Whether you're trying to get someone to buy your product, vote for you, go out with you, marry you, hire you, or get your kids to clean up their room, you're marketing. This book is about the principles of marketing that have always been with us, but that most people aren't even aware of.