Decoding Colors: How They Affect Behavior

Behavorial Investigator Vanessa Van Edwards stopped by to tell us how colors can affect everything from mood to our productivity.

You'll find more great information from Vanessa on her Science of People website.

The Five Most Popular Colors and What They Mean
Can colors affect your mood? Your productivity? Your appetite? The research says yes! Here are the five most popular colors and what they mean:
Red – Red is the color of passion and aggression. Going on a hot date? This color is for you.
            *It also increases appetite! This holiday season avoid red plates.

Grey -- Grey implies that people are passive, uninvolved and have a lack of energy. If you like wearing grey, pairing it with a brighter color such as blue can help offset the negative effect.
Blue -- Blue is the color of the sky and sea. It is a stable color that represents trust, loyalty, wisdom and relaxation.
            *Blue is a great color to paint your office because studies show that employees with blue walls make less errors than those with white walls.
Purple – Purple is the color of royalty and luxury. If you want to be seen as classy this is a great color to wear. This is great for wrapping gifts as well.
Orange -- Orange represents enthusiasm, strength and success. This is a great color for athletes to wear.
Choosing the color of your office, your clothes or your desktop should not be taken lightly -- colors do affect our moods and productivity. However, colors are not the only thing that affects us -- one can still be efficient in a grey suit or workout well in a black outfit. But, when given the choice, picking a color that will work with you, and not against you can only help.


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