Job Search Strategies That Work
Maybe you’re a new graduate, or perhaps you’re currently unemployed. Or maybe you’re employed but you’ve made the resolution that 2014 is the year for a new job. No matter what your situation, you need a job search strategy. Job search expert Lea McLeod, author of The Resume Coloring Book, joined us with tips to help you craft a job search strategy that works to help you find a job faster!
1. Stop “applying.” Start “targeting.”
2. Check out Small/Medium Businesses for your next employment opportunity. We can’t all work at Google!
An annual Michigan State University study showed the most hiring for college graduates was coming from small and medium sized businesses. Not because boomers were retiring, or attrition, but because those businesses were growing. It’s much easier to grow a small business 10% per year, than it is to grow a $130 B Fortune 15 company by that same amount!
3. When job searching; spend 80% of your time offline and 20% of your time job searching on line.
427,000 resumes are posted on Monster each week. Indeed.com gets over 100 M unique visitors per month! The drawbacks to employer applicant tracking systems (ATS’s) according to some experts, is that 75% of applicants are not getting past the system. Gah, that’s like swimming with the bottom-feeders!
I have a client who worked a second job as a waiter. Customers one night loved him and asked if he’d be interested in working in sales for them. He said sure. They said we’ll call you back at the end of summer. He never thought he’d hear from them. They called. They hired him. Now he’s growing into a great sales job in the pharma industry!
6 seconds: The average amount of time a recruiter or hiring manager spends reading your resume.
4. Customize every resume, for every job and invite the reader to examine it. (As a hiring manager, you can tell when someone’s phoning it in. Really.)
94% of recruiters use or plan to use social media in their recruitment efforts. 78% of recruiters have hired through social media. (2013 Jobvite Social Recruiting Survey.)
I heard a recruiter in a presentation say that when a resume lands on her desk, the first thing she does is swivel over to her computer, pull up LinkedIn and check the person out. If she can’t easily find the person, the resume is discarded.
In a workshop we had a gal by the name of Georgia Brown. She did not have a vanity URL. When we pulled that name up on LinkedIn, there were hundreds of women named Georgia Brown. There’s no way a recruiter or hiring manager is going to work that hard to find you. So, get your vanity URL.
5. One thing you should NOT do in your job search: Do. Not. LUNGE.
For example: I have a degree in marketing and I’m most interested in working in the health care industry. I am targeting areas like employee communications, corporate social responsibility, or philanthropy programs. I’d like to be in the Chicago area and have accepted a position by April 1. W
For more information on a finding a job, visit Lea's website.