Girff Lindell, Dean of the School of Business for Corban University  newst book is Struggling With Your Business? 10 Questions to Consider Before Investing (A)nother Dime:  The book addresses 10 issues can help a struggling small business in a tough economy.

o Your lifestyle – have you calculated the return of your emotional and relationship investments to keep the business going?  Is it worth the risk?

o Your relationships – your family is impacted – If you are marked, you are now in a “career-dominated” marriage.

o His book provides assessment tools and a place to journal with tangible and practical ways to measure if you are ready to start a business, and if not what specifically you need to do to improve your chances of success.
 
• KEY #1: Money – Do you know how much it costs to open the doors every day?  Do you know when to fold them and when to hold them? Do you have a cash-flow budget?

• KEY #2:  Struggling business owners must watch carefully their body language, attitude and energy.

o Nurture a positive attitude
o Catch employee “being good” or “doing well” Focus on positive results
o Love your customers

• KEY #3:  Struggling business owners –must be able to communicate clearly in a competitive environment
o who your target customer is,
o what they need,
o what you offer,
o why it is so very special,
o how it is different from others in the same business