Northeast Portland

The newest 'New Seasons' aims to fill grocery void in North Portland

The newest 'New Seasons' aims to fill grocery void in North Portland
A worker tops off the honey dispenser in the bulk section of Portland's newest New Seasons Market. The store opened Wednesday on North Williams. (Cathy Cheney/Portland Business Journal)

New Seasons Market opens its 13th location Wednesday with a specially brewed “Lucky 13” line of ginger ale and a 30,000-square-foot store that aims to fill a grocery void in North Portland.

The Portland-based chain of grocery stores opened for business Wednesday morning at 3445 N. Williams Ave. at the former Hostess Bakery site.

Photos: Take a look inside the new North Portland outpost

Manager Bill McGee leads a staff of 162 people, which includes 115 who live in the immediate neighborhood. New Seasons worked with the Urban League of Portland and Portland Community College to recruit employees for the store.

The so-called bakery block is part of Portland’s first eco-district. The new store is plumbed to dispatch waste heat from its cooling units to heat a building that will be constructed on the site in the near future.

The newest New Seasons boasts the chains’ largest number of bicycle parking stations, 164, in a nod to local traffic patterns. New Seasons executives expect shoppers will be evenly split between motorists, bicyclists and pedestrians.

For New Seasons 13th location, Hot Lips Soda brewed the special line of ginger ale.

New Seasons has three additional stores in development for Nyberg Rivers, Northwest Portland and the Grant Park area of Northeast Portland.

Ivy street Partners developed the store as part of a larger reclamation of the property. LRS Architects designed the space and R & H Construction built it.

Portland Business Journal subscribers can learn more about the unique features packed into the latest New Seasons in Friday’s edition of the paper.

Click through the gallery above for photos of the store taken the afternoon before it opened.