Amazon rolls out private label

SEATTLE (AP) - Consumers visit Amazon.com for deals on products from companies ranging from Apple to Zenith. Now, the online retailer wants shoppers to check out stuff that carries Amazon's own brand name, too.

Amazon.com Inc. is beginning to sell a line of electronics accessories called AmazonBasics this weekend.

It includes audio and video cables, computer networking cables and blank DVDs. Paul Ryder, Amazon's vice president of consumer electronics, said the items will cost "significantly less" than similar products on the site.

This marks the second category of items to be sold under the Amazon brand, after the Kindle electronic reading device. Amazon also offers its own private-label products under brands - Strathwood and Pinzon.
     
(Copyright 2009 by The Associated Press.  All Rights Reserved.)
 

Web discussion: What do you think this will mean for the future of Amazon.com and its current reseller relationships? What could this decision mean for your pocket book?