The 10-inch Bindi Irwin doll sports khakis, puffy pigtails and hiking boots, and comes with binoculars, a camera and other outback gear, as well as a cockatoo, wombat and python.

Brindi Irwin doll

The rubber dolls will cost $15 to $20, with a portion going to help fund efforts to breed endangered species and rescue animals. They are expected to be in stores in September.

Wild Republic, a division of K&M International Inc., based in Twinsburg, Ohio, is developing the doll. The company marketed a Steve Irwin doll several months after the Australian TV show host died in September 2006 from a stingray barb that pierced his chest.

Bindi Irwin's career began with appearances on her father's shows and later expanded to live music performances and child-fitness DVDs.

"Bindi the Jungle Girl," a child-friendly version of her father's show, began in June 2007 on the Discovery Channel. Bindi, 9, won a Daytime Emmy last month for the show and also a Logie, an Australian TV award, in May for most popular new female talent.