Dutch Bros. Coffee makes network TV debut on 'Undercover Boss'

Dutch Bros. Coffee makes network TV debut on 'Undercover Boss'
Dutch Bros. Coffee President Travis Boersma.

PORTLAND, Ore. -- Dutch Bros. Coffee President Travis Boersma will trade in his usual board shorts for a preppy getup as he takes a turn on the CBS show 'Undercover Boss.'

On the Emmy Award-winning show, executives don disguises and join the rank-and-file of their own companies to learn more about their employees and the business.

Posing as preppy Sam Marshall, Boersma works on a plantation in El Salvador, as a bean roaster at Dutch Bros.' Grants Pass headquarters, and as a barista at various locations.

“Seeing how hard these employees work and all that they’ve overcome, I’ve incorporated more gratitude in my mission statement for life,” said Boersma in a statement. “I’m thankful to have so many great people as part of my team that I value so much.”

Dutch Bros. is one of Oregon's fastest-growing private companies, with more than 200 locations and 2,000 employees in seven states. It ranked No. 95 on the Business Journal's 2013 list of the top privately held companies in Oregon, with 47.44 percent revenue growth between 2010 and 2012.

The episode featuring Boersma airs on CBS this Friday, Nov. 15 at 8 p.m.

The Portland Business Journal is a KATU.com news partner.

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