PORTLAND, Ore. -- Moonstruck Chocolate's approach to social media is simple: Don't shoot for the moon.
"We've struggled when we strayed from focusing on our products" said David Fischer, Moonstruck's director of internet sales.
Fischer says the chocolatier's social fans and followers tell them what works and what doesn't. For Moonstruck, images and descriptions of its products elicit the most engagement. When they share coupons, offers and other direct sales? Crickets.
While Fischer oversees and implements the social strategy, he gets ideas for posts from all over the company. It's a team effort that helps keep Moonstruck's social media voice true to the company.
Last year, Moonstruck played in the Business Journal's inaugural Social Madness contest. They're excited to play again this year.
"[Social Madness] gave us a chance to really wrap our heads around our social media strategy and get people excited," said Fischer. He noted that at one point during the contest — which uses a bracket format that creates one-on-one matchups — the company was pitted against the Oregon Culinary Institute. "We had some side bets going on." They even made some all-in-good-fun digs at each other on social channels during the matchup to stir up a rivalry.
In the end, Oregon Culinary Institute prevailed and went on to face The Clymb in the final showdown in the small company category. But that defeat didn't deter Moonstruck from jumping back in this year.
The signup period for the 2013 Social Madness contest is open through May 15. You can visit SocialMadness.com to sign up.
Need convincing? Check out the Top 5 reasons why you should play Social Madness.
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