On the brand wagon: Where Nike, Intel rank among the world's best

Nike and Intel may not have been a part of the big shakeup on a 2013 list of the world's best global brands, but both still managed a strong showing.

Intel ranked No. 9 on Interbrand's Best Global Brands of 2013 list, with a brand value of $37.3 billion, down 5 percent from 2012. Last year Intel ranked No. 8.

Nike was No. 24, up from No. 26 in 2012. Its brand value jumped 13 percent to $17.1 billion.

Interbrand determines brand value through an analysis of the competitive strength of the brand, the role it plays in purchase decisions and its financial performance.

The footwear maker was lauded for innovative new products, including the FuelBand and its Flyknit technology.

"It’s a clear signal that Nike has moved beyond conventional category boundaries toward creating a true lifestyle brand," Interbrand said of Nike, which also scored points for continuing to sign the world's elite athletes, including Rafael Nadal and LeBron James.

Nike posted impressive growth in the first-quarter (though questions about China remain), roaring past Wall Street expectations with earnings of 86 cents per share and net income of $780 million, up 33 percent year-over-year.

Apple topped Interbrand's 2013 list with a brand value of $98.3 billion, followed by Google at $93.3 billion. The long-time brand leader Coca-Cola fell to third place with a $79.2 billion brand value.

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