Wieden+Kennedy readies 2 ad campaigns for Super Bowl

PORTLAND, Ore. -- Wieden+Kennedy will once again showcase its work on the global stage Sunday. The Portland advertising giant is behind two commercials that will air during the Super Bowl.

The work is under wraps until it airs during the game — not surprising given the $4 million cost for a 30-second ad — but the agency said its work includes a 60-second spot for TurboTax and a 60-second spot for Coca-Cola.

It's the eighth consecutive year for a Coca-Cola ad in the big game. This year's version revolves around a "small but determined high school football player." Part of the campaign debuted online yesterday. Another 60-second spot will run during the second quarter.

The TurboTax ad builds on a campaign launched this month. The campaign seeks to change tax day from "something you dread" to an "opportunity to reflect on everything you've done throughout the year." The 60-second spot should run in the first quarter.

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