Tony Peniche did some research and realized whiskey gets its flavor from time -how long it's aged -and oak - or the quality of barrels it's aged in. That's why he started the aptly-named Time and Oak, which lets people season bottles of whisky their own way.
PORTLAND, Ore. -- This holiday season, local entrepreneur Tony Peniche has a product that can help make your spirits bright.
In fact, the products from his latest startup called Time and Oak let you customize your whiskey spirits any way you like.
"I was in the liquor store, going to buy a bottle of Jack Daniels and I had that moment. I thought, what's the difference between top-shelf whiskey and well whiskey? Then it just hit me," Peniche said.
Peniche did some research and realized whiskey gets its flavor from time - how long it's aged - and oak - or the quality of barrels it's aged in. Hence the name of his latest start-up, Time and Oak.
"If the goal is for the whiskey to filter through the wood, remove toxins, add flavor and add color, then there might be a more efficient way to do it," Peniche said.
So he developed special wooden sticks that he calls elements. What makes them so effective?
"We call it accelerated transformation through capillary action," Time and Oak co-founder David Jackson said.
|A Time and Oak employee puts a label on one of their whiskey elements.|
It may sound complicated, but it all comes down to tiny tubes in the wood, which you then drop into a bottle of whiskey.
Peniche and his business partner David Jackson developed a way to pull the whiskey through the wood more quickly- a process that normally takes years- now can happen overnight.
"We want to give everyone the chance to add their own personality to their whiskey," Peniche said.
They launched a Kickstarter campaign, and reached their 30-day goal in just 18 hours.
Their biggest challenge now is trying to fill the more than 7,000 orders that have come in over the past three months alone. You can buy the whiskey elements from Time and Oak's website.