It says something when a company gets the check from investors and the “favorite” vote from the audience. You must be doing something right, brandlive.
The Portland-based startup won the Oregon Entrepreneurs Network’s Angel Oregon 2013 Investment award as well as the “audience favorite” among the Launch Stage companies during Wednesday’s event. The OEN Angel Oregon award is $260,000 – so far. Fritz Brumder, CEO of brandlive, says he's already had "great conversations" with other investors for this funding round.
According to its website, brandlive “uses live video and chat to create a customer-to-brand interaction that you would typically experience in a retail store, meeting or presentation.” The live video is branded for the specific company and does not have any advertisements or require any downloads. Customers get a unique URL and then can type in real-time questions during the live video. For example, FoodSaver used brandlive to help guide their online shopping on Cyber Monday.
And by the way, the startup works out of an old train car. Pretty cool.
"We love staying lean, mean and cost effective. We are a company that enjoys having fun with serious business," Brumder told me.
A panel of angel investors selected the OEN Angel Oregon 2013 winner among the 65 companies throughout Oregon and Southwest Washington that applied to compete. Each angel investor staked at least $5,000 that helped create the investment award.
Brumder says the money provides confidence and validation to move forward and impact how people buy online.
"We would like people to buy from people, rather than technology."