OLCC approves 'Happy Hour' signage after 25-year ban

OLCC approves 'Happy Hour' signage after 25-year ban »Play Video

PORTLAND, Ore. – Commissioners of the Oregon Liquor Control Commission have approved changes to their "Happy Hour" advertising rules. It's a move that could have Happy Hour signs cropping up all over the state.

The revised rule language now will allow restaurants and bars to advertise - outside the licensed premises - the term "Happy Hour" to indicate reduced-priced food or alcohol.

However, the rule prohibits advertising both the time period (for example, 3 to 6 p.m.) and a price or discount (such as $2 pints or 25 percent off) in the same advertisement.

The rule was approved at the OLCC's monthly meeting April 15 and April 16.