PORTLAND, Ore. - Former Oregon State football wide receiver Brandin Cooks is $100,000 richer thanks to a novel promotion by footwear giant Adidas.
The German company, which has its North American headquarters and football division in Portland, offered $100,000 to the athlete who ran the fastest 40-yard dash at the NFL Combine while wearing Adidas shoes.
Cooks grabbed the top prize after running the distance in 4.33 seconds, the second-fastest time at the combine.
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Former Kent State running back Dri Archer ran faster, covering the distance in 4.26 seconds. It's unclear what shoes Archer wore for the sprint in this ESPN video of it.
Football cleats aren't a big business, but the promotion could give Adidas, which has lost market share in recent years to Nike and Under Armour, a brand boost and help it make up lost ground in the category.
Combined, Nike, Under Armour and Adidas sell roughly $300 million in cleats annually. Nike holds 69 percent of the market. Under Armour is No. 2 with 26 percent. Adidas is a distant third at 4 percent, down from 8 percent a year ago, according to data from SportsOneSource.
Running back Bo Jackson ran the 40 in 4.12 at the 1986 combine, still the fastest in combine history.