Burgerville to cut prices, end rewards card program

VANCOUVER, Wash. -- Burgerville has already made its New Year's resolution.

The Vancouver-based fast-food chain announced Monday it will cut the prices of several of its most popular items and phase out its rewards card program.

A statement from the company's chief operating officer cited many customers had told the chain they would eat there more often if it were cheaper. So Burgerville will lower the prices of its Tillamook Cheeseburger, 1/2 Pound Colossal Cheeseburger and its hamburger and cheeseburger baskets starting Tuesday, January 7, 2014.

On that same day, Burgerville will begin phasing out its Rewards Card program. The cards will no longer accrue cash, but customers will be able to redeem Rewards Cash on those cards through December 31, 2014.

On its Facebook page, the company wrote that it had raised prices the past few years to deal with growing food, labor and health insurance costs.

"When looking at serving all of our guests, we felt that decreasing our pricing would represent value to all," it said in its post.