Looking for a job? The secret weapon you may be missing

Looking for a job? The secret weapon you may be missing »Play Video

The Problem Solvers reveal a secret weapon that you, as a job seeker, may be missing. Even if you're not currently looking for a new job, it's something that you'll want to have in your future arsenal.

PORTLAND, Ore. -- As the president of Anvil Media, Kent Lewis has hired hundreds of employees.

"Resumes don't tell the story, even if they're well told," says Lewis.

He's seeing more of his job applicants differentiating themselves with personal websites.

"I think a website is really a much better opportunity to tell a fuller story, particularly if you're a creative type," encourages Lewis.

In addition to a photo, education and work experience, you can use a personal website to communicate your point of view through a portfolio, blog posts or published writings. And make sure you link your social media accounts, too.

"I did hire one guy, because he had 500 Linked in connections and the other guy - they were on par in every other way - had zero," shares Lewis. "Who are you going to hire when it's a sales role? You're going to buy their rolodex."

But how do you create a personal website?

David Chen admits to not being very tech savvy.  That's why he co-founded Strikingly, a free website that easily converts your LinkedIn page to your own starter website.

"We have a lot of interest coming from the younger generation, for sure, because it's cool," says Chen. "(They) want to be legit."

But Peter Paskill, President of CareerMakers, a firm that counsels job seekers, cautions about putting too much time into a website at the expense of not networking with people.

"Seems to me 80 percent of your time should be out of the house, talking to people away from the computer," advises Paskill.

Even though a website does require employers to take an additional step by clicking on a job seeker's link, Lewis insists that - for him - it's time well spent.

"Once I visit your site, I know who you are a lot better than just the Linked in template," says Lewis.

But beware: employers are also weeding out candidates based on their websites. So if you're going to do it, do it well.