UO wants to change 'Made in Oregon' sign

UO wants to change 'Made in Oregon' sign

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By KATU.com Web Staff

PORTLAND, Ore. - It's a Portland landmark to say the least, perhaps moreso during the holidays.

That's when a bright red nose appears on the stag on the big neon "Made In Oregon" sign above the Burnside Bridge in Old Town.

The newest academic tenants in the building the sign rests on say they want to make some changes to the sign - and have it read University of Oregon.

A quick sample of people on the street by KATU indicated that most people were opposed to such a change - but not everyone felt that way.

The sign has seen changes in text over the years. For decades, it read "White Stag" before the current version. And before that it was different again.

But the outline of the state, the leaping stag, and the red nose during the holidays have always been a constant. To some, the holiday season really doesn't start until that red nose glows.

No final decision has been made - yet.

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