Blazers look to sell naming rights for Rose Garden

Blazers look to sell naming rights for Rose Garden
A file photo of the Rose Garden with a larger-than-life poster of Greg Oden on the side (AP Photo/Don Ryan/File)

PORTLAND, Ore. – What if the Rose Garden was no longer the Rose Garden? That could be the case as the Trail Blazers consider selling the naming rights to the arena.

The team announced on Monday that it will start working with a consulting firm called Premier Partnerships, which works to secure naming rights for sports and entertainment facilities.

“Finding a naming rights partner for the Rose Garden is one of our priorities entering the new calendar year,” Blazers President and CEO Chris McGowan said. “We’re confident that we will find a partner that the city of Portland and the Trail Blazers brand can proudly associate with.”

Premier has helped other sports franchises sell arena naming rights, including O.co Coliseum in Oakland and PPL Park in Philadelphia.

The Rose Garden is one of only four NBA arenas where the naming rights have not been sold to sponsors. The only others are Madison Square Garden in New York City, New Orleans Arena and The Palace of Auburn Hills, where the Detroit Pistons play.

Read more: List of NBA arena names on Wikipedia