Blazers look to sell naming rights for Rose Garden
PORTLAND, Ore. – What if the Rose Garden was no longer the Rose Garden? That could be the case as the Trail Blazers consider selling the naming rights to the arena.
The team announced on Monday that it will start working with a consulting firm called Premier Partnerships, which works to secure naming rights for sports and entertainment facilities.
“Finding a naming rights partner for the Rose Garden is one of our priorities entering the new calendar year,” Blazers President and CEO Chris McGowan said. “We’re confident that we will find a partner that the city of Portland and the Trail Blazers brand can proudly associate with.”
Premier has helped other sports franchises sell arena naming rights, including O.co Coliseum in Oakland and PPL Park in Philadelphia.
The Rose Garden is one of only four NBA arenas where the naming rights have not been sold to sponsors. The only others are Madison Square Garden in New York City, New Orleans Arena and The Palace of Auburn Hills, where the Detroit Pistons play.
Read more: List of NBA arena names on Wikipedia
Hopefully Tampax wins the bid.
Dennis' Seven Dees should buy the naming rights. Then it could be called Dennis' Seven Dees Rose Garden.
I wonder how much it would cost to name it the "Toilet Bowl"?
I have a suspicion that the name "Rose Garden" will go away and it will be just "Pampers Arena" or "Viagra Arena" or ??????? just because it was the Rose Garden for years won't mean thing with the big bucks that will be offered to put their name on the front of the building.
In other words, they want a big name sponsor? Hope it's not Kimberly-Clark or Huggies, those would be dumb names for an arena...but if they buy the naming rights, they can call it what ever they want.
Whats the point of naming it - it has gone for years/decades without a name on either Memorial Coliseum or the Rose Garden, so leave well enough alone. Nothing more behind this than GREED.....
 @Keith Isn't everything fueled by some form of greed? Â
There is NO good reason to do this except plain GREED. Why does EVERYTHING have a corporate name stuck to it? Why don't they sell the name of the team? Maybe "The Pampers Trailblazers" or "Preperation X Trailblazers"
How 'bout.......mediocre basketball players/crappy owner arena .
Everything not coming up roses for ya, huh? Whodathunk?
Williams Avenue Crips?
Surprisingly, I wouldn't mind if they name it after a reputable company and that company pays for us to use it's name.  The McDonald's Garden, that wouldn't fly, but many others would.  Rename the Garden, but keep our starters!Â
Wait don't WE OWN that place?
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My understanding is that taxpayers paid for it, and the Blazers have a lease with US to use it.
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So why do THEY get to decide the name?
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it's like you own a house, and you rent it to someone. They decide to put a giant sign on it advertising some company.
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Can they do that?
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 @Repoman Nah, Paul Allen owns it.
 @Repoman No, Vulcan Enterprises (Paul Allen) owns it.
Damned good question.
I don't see it being name "The house that Odon built" any time soon.
 @dkgiovenco Me either. Bet they won't call it "The house that ODEN built" either. :)
Thats too bad....... I thought it was great that Paul hadn't sold the naming rights to the  Rose Garden
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C'mon phil baby, time to step up for the blazers..... the Nike Rose Garden sounds pretty good
 @kramr Won't happen. It is a ''conflict of interest" considering the NBA has an endorsement deal with Adidas, I believe, for the jerseys. It's why you don't really see athletic wear companies have their names on stadiums.
That is just sad. I like being one of the only Arena's that do NOT have some corp name. I guess here comes Nike, Phil Knight Garden.
Just because you sell the naming rights doesn't mean it will change away from "The Rose Garden". Â It could become the "Adidas Rose Garden Arena", or "Nike Rose Garden Arena".
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Chill folks.
@pdxtvguy Or....Metamucil Rose Garden, Preparation H Rose Garden.....they all sound dumb.
Hey, isn't that a photo of..? Gre... Greg, uh.... Greg what's his name again????Â
And jeez, 'we could have had Kevin Durant'.. /buries face in palms.
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 @ThePosterFormerlyKnownAsPhredE 30/30 teams would have selected Oden over Durant. You win some, you lose some.
 @mikeyb123 Yup. Just two words here: Sam Bowie.
 @mikeyb123 The Nets might have "D-Will" but we have D-Lill".
 @mikeyb123 Damian is great, I'm glad he is with the team!
 @ThePosterFormerlyKnownAsPhredE Damian Lillard says "hi"
Why change it? Are they that hard up for money? Perhaps if they could win championships periodically, not just win games in spurts, they wouldn't need to change it. Leave it alone. Whichever entity buys the name, I sure wouldn't consider as a firm I would necessarily or potentially patronize just because their name is on a stadium.Â
I hope Cialis or Viagra makes a bid...it would give new meaning to the team's old motto: "Rise With Us!"
@str1ngb3nd3r or..... the mgmt pulled another boner with that decision.......  :)
 @str1ngb3nd3r I like it!
Or, maybe Massengill? 'New team, new attitude and a fresh new start'.